Six people outdoors near a tall, rectangular mirror, some touching it, some working on the ground or using a laptop, with mountains and clouds in the background.

Scenic Design Insights: Renderings, Models & Spatial Storytelling

Where visionary environments elevate storytelling across theatre, events, and architectural design. This blog explores how scenic design principles translate into tangible spatial experiences—through renderings, models, and technical drawings crafted with precision and purpose. Each entry highlights how design thinking can impact both theatrical productions and commercial environments with equal creative force.

Technology & Tutorials Brandon PT Davis Technology & Tutorials Brandon PT Davis

Sora in the Studio: Testing AI's Potential for Theatrical Design

As a scenic designer, I've found myself at the crossroads of tradition and innovation. AI tools have burst onto the scene, but Sora stands apart as something uniquely suited to theatrical visualization. Many of my colleagues are understandably cautious—worried that the human touch and collaborative spirit that define our craft might be diluted by automated shortcuts.

I share those concerns. Yet I can't ignore how the landscape is shifting around us. In architectural visualization and commercial production, AI is already becoming standard practice. Detailed 3D modeling that once took days in Cinema 4D or Unreal Engine is increasingly being replaced by faster, AI-driven alternatives—not because they're better, but because they're more economical and efficient.

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