From the beginning, it was clear the scenic language needed to support a nonlinear dramaturgy. The play leaps between beach and cathedral, war zone and heaven. Characters slip between time and identity. Puppetry, projections, and movement required the space to transform without literalism.

I flew into Chicago the night before. I was a bit broke, but I had a plan. I printed all of my materials—resumes, images, labels. I packed a folded tablecloth and a new suit I had just bought on Amazon for $79 and opted for tennis shoes instead of dress shoes. They were more comfortable, and I never liked how formal footwear felt anyway.

As a scenic designer, I've found myself at the crossroads of tradition and innovation. AI tools have burst onto the scene, but Sora stands apart as something uniquely suited to theatrical visualization. Many of my colleagues are understandably cautious—worried that the human touch and collaborative spirit that define our craft might be diluted by automated shortcuts.

I share those concerns. Yet I can't ignore how the landscape is shifting around us. In architectural visualization and commercial production, AI is already becoming standard practice. Detailed 3D modeling that once took days in Cinema 4D or Unreal Engine is increasingly being replaced by faster, AI-driven alternatives—not because they're better, but because they're more economical and efficient.

When I first read All My Sons, its themes of family, morality, and the American Dream resonated deeply. It made me think of my father's side of the family, who grew up in the small town of Paris, Missouri. To me, my grandparents embodied that post-war American Dream that Miller explores in his play. My grandfather was a Korean War veteran who built a career as a traveling salesman, driving his blue van through neighboring towns, selling sunglasses, action figures, keychains, and gloves that stocked dime stores across the Midwest. My grandmother, meanwhile, owned and operated a variety store—a quintessential small-town American business built through determination and hard work.

Drawing from my years of experience as a professional designer, I've developed a structured approach to craft presentations that simplify the complex narrative of our design process and magnify the impact of our message. I am thrilled to share this methodology with you in this article.

Conceptualization is about delving into the 'What' and the 'Why' of the Design. The research phase lays the foundation by addressing the 'What': identifying the show's needs, the timeline, the setting, and the message to be conveyed. As you transition into the conceptual phase, it's time to delve deeper to unearth the 'Why': the story's significance, the rationale behind the characters' presence, and so on. This phase encapsulates the essence of the narrative and the design vision.